You proved it works.Let's make it scale.
The technical partner founders bring in once the product has real customers.
What we'd work on together
Making what you've built hold at ten times the users — keeping what works, rebuilding only what won't.
Straight answers on speed, cost and risk, in language you can take to your board.
One person accountable for the whole technical picture, sitting next to you rather than behind a ticket queue.
Bring one product or technical challenge. We'll spend an hour thinking it through, pressure-test your options, and leave with a clear next move.
In plain English
AI made building fast. Scaling it is still a judgment call.
What I am
A senior engineer who thinks like a founder — because I am one. I sit between your business goals and the code, and I'm accountable for both.
What I actually do
Read what you've built, tell you the truth about it, then strengthen the parts that decide whether it scales — and talk you out of the rest.
What you get
Plain-language answers, a system your next hire can read, and one person who stops the buck. No jargon as a defence.
Founder, non-technical
“I built version one myself. Version two needs to be serious.”
You got it to market without an engineer — that's the hard part done. I take the technical side from here: you keep deciding what, I own how, and I explain it in words you can repeat to investors.
Founder with a team
“We’re shipping constantly and going nowhere.”
Velocity stopped being the constraint the day AI showed up. Deciding is. I lead the team, cut the roadmap to what moves the number, and hold the release train.
Agency / studio owner
“I need a lead I can put in front of a client.”
Embedded as your tech lead or senior engineer, white-labelled, your process. I've run delivery from both sides of that table.
Investor / acquirer
“Is this codebase worth what they’re asking?”
Technical due diligence in plain English: what's real, what's generated and unowned, what it costs to make it last, and a recommendation you can act on.
A free 60-minute working session
Bring the hardest product or technical problem on your plate. We'll map it together, pressure-test the options, and identify the clearest next move. No pitch, no deck, no obligation.
I read the whole thing
Code, data, infrastructure, cost, team. Over 2–3 focused days, I review the whole technical picture and deliver a written verdict: what's load-bearing, what's fragile, what to do first, and what to ignore.
Then I fix it, or I leave
Ongoing days per week as your lead or fractional CTO, or a scoped rebuild with a date on it. Monthly, cancel anytime. The verdict is yours either way.
Hiring me is a bet on judgment. Read it first.
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Senior Software Engineer
Keep It Simple
Led an AI-powered fitness management platform: backend services, real-time messaging, Trainerize integration, AI workout recommendations, and CI/CD.
Lead Software Engineer
Smart Outsourcing Solution
Set the direction for AI-first SEO — being found by ChatGPT, Gemini, Claude and Perplexity, not just Google.
Co-Founder & CTO
Craftora
Technology strategy, architecture and product from zero. Next.js, Supabase, PostgreSQL, Vercel.
Software Engineer
QVantage
AI-driven automation bots and REST APIs in Python for support and workflow automation — secure, scalable integrations.
Full Stack Developer
PocketDevs
Full-stack applications in Laravel, Livewire, Alpine.js and Tailwind — where the fundamentals got built.
Freelance Web Developer
Independent
Frontend and full-stack work for clients in React, Next.js, Firebase, MySQL and Tailwind.
A practical, production-tested stack chosen around the product, not around whatever is trending this week.
Frontend
- TypeScript
- React
- Next.js
- React Native
- Tailwind CSS
Backend
- Node.js
- Express
- Python
- Laravel
- WebSockets
Data
- PostgreSQL
- Supabase
- Prisma
- MySQL
- Firebase
AI & Integrations
- OpenAI
- Webhooks
- Stripe
- REST APIs
Infrastructure
- Vercel
- AWS
- CI/CD
- GitHub Actions
Ask the people who were in the room.
They've seen how I make decisions, lead teams and turn difficult technical problems into working products.
Every reference below includes a direct email, so you can ask your own questions and get answers without me in the room.
Working with Carl has been great. He is professional, energetic and, most importantly, knows when to build, what to build and how to turn it into the solution Keep It Simple’s clients actually need.
Carl brought my business idea to life as a working, scalable software product. What stands out is his enthusiasm for both the technology and the business behind it.
Carl is an exceptionally receptive and thoughtful software engineer. He helped us focus on building the right things for our clients, and I learned a great deal from working with him. I’m excited to see what he does next.
Hiring Carl is one of the best decisions we’ve made in 2026. We were struggling to scale the product and keep the engineering team focused on what to build and why. Carl was the missing piece of the puzzle, and we’re grateful to have him on the team.
Bring the problem. Leave with a direction.
One free, focused hour to unpack what's blocking the product, brainstorm the options, and turn the conversation into a clear next move. No pitch and no obligation.